eatbigfish's 7 Tips for Marketing Sustainability as a Challenger Brand

We sat down with Mark Barden, partner at the strategic consultancy firm eatbigfish, to talk about why brand leaders need to consider...

How to build sustainability into your brand marketing: Interview with eatbigfish 

There is, finally, a real sense of urgency around the complex concept of “sustainability”. Whether it be the environmental consequences of the climate crisis, or the human consequence of systemic..

How to Build a Shock-Resistant Insights Function: Q&A with Coca-Cola

Over the last year, we've all learned first-hand what it means to adapt to change, and how crucial it is to build business processes and plans that will flex to what comes next. That's really what..

Dig Insights: One of the Americas Fastest Growing Companies 2021

We're thrilled to announce that Dig Insights, the company behind Upsiide, has been recognized as one of the fastest growing companies in the Americas by the Financial Times and Statista.

5 Top Tips for Successful Innovation in 2021

Innovate Successfully in 2021

Imagine: you’re about to launch a new product. Your idea is great. Everyone agrees. It’s on-trend, relevant, and in a growing sector of the market. And it’s got an..

The Upsiide Idea Screening Methodology

An intro to Upsiide

We all need to innovate - new products, new services, new packages, new variants. And we need to do it in ways that leverage emerging technology - that are faster, cheaper and..

Key Food Delivery & Takeout Trends During Covid-19

Some things have silver linings; in the case of the pandemic, it’s created a fantastic opportunity for food and beverage companies to offer up brand new food takeout and delivery options while..

2021 Spending: How Are Canadians Spending During Covid-19?

During the COVID-19 pandemic, Canadians have, in aggregate, saved significant amounts of money: $200 billion more in savings vs. 2019. But how does the general population feel about these savings,..