eatbigfish's 7 Tips for Marketing Sustainability as a Challenger Brand

We sat down with Mark Barden, partner at the strategic consultancy firm eatbigfish, to talk about why brand leaders need to consider...

2021 Spending: How Are Canadians Spending During Covid-19?

During the COVID-19 pandemic, Canadians have, in aggregate, saved significant amounts of money: $200 billion more in savings vs. 2019. But how does the general population feel about these savings,..

Super Bowl Ads: Who Really Won This Year?

As marketers, we love talking about advertising

Regardless of the time of year, many of us can be found scouring the likes of Adweek and Campaign, clicking through the highlights reel of new ads..

Policies Americans Want to See — Part 3: Gun Control

As part of our series on American politics, we wanted to understand attitudes towards gun control.

Policies Americans Want To See — Part 2: On Polarization

As part of our series on American politics, we wanted to understand what policies people want to see from their government. One of the striking findings of the research is the deep clear..

Policies Americans Want To See — Part 1: Ethnic Voting Dynamics

Following the recent U.S. federal election, we wanted to step back from the question of Biden vs. Trump or Republican vs. Democrat and instead ask the question —

Weeding Out The Weak: Concept Testing CBD & Cannabis Products

The Opportunity

Bringing new products to market isn’t an easy feat - this was true even before COVID-19 caused dramatic market shifts and unexpected disruptions. Now, the need for brands and..

The Best Thanksgiving Dessert For Any Crowd

With Thanksgiving coming up, we wanted to make our own little contribution to make Thanksgiving dinner even more appetizing and satisfying for everyone at the dinner table. While there’s no..

Upsiide Ranks No. 12 on the 2020 GRIT Top Technology Providers List

We’re thrilled to announce that Upsiide has been named as one of the Top Technology Providers in the 2020 edition of the GreenBook Research Industry Trends (GRIT) Report for the second time in a..

Market Mapping Protein-Based Snacks

Upsiide’s primary purpose is to help identify which ideas are the most / least appealing among the total sample and specific sub-groups.