eatbigfish's 7 Tips for Marketing Sustainability as a Challenger Brand

We sat down with Mark Barden, partner at the strategic consultancy firm eatbigfish, to talk about why brand leaders need to consider...

How We Used Upsiide to Select the Best Messaging & Ad Formats

Creating an effective brand communication strategy is tough. As a marketer, you’re rummaging through tons of internal and external data to find out what makes users tick, how to write copy that..

Upsiide Completes SOC 2 Type 1 Certification

Upsiide, the automated insights platform created by Dig Insights, has recently completed their Service Organization Control (SOC) 2 Type 1 Certification.

The Competitive Landscape of the Plant-Based Protein Category

What makes a burger a burger? You might say it’s the juiciness of the patty, or the texture of the meat, or the perfect assortment of toppings and melted cheese on top. But would you still call a..

The Plant-based Protein Category: Trends That Matter

“Eat your veggies”, our moms always said, placing a plate full of carrots and salad in front of us. But who knew that many years later, eating vegetables would be as tasty as eating your favourite..

How Civil Pours Used Upsiide to Uncover A Winning Product Mix


Big Dreams

As a restaurant or bar owner, offering up products that delight, and customer service that makes your guests feel special and unique, makes all the difference in the world. ..

Claims Testing in Market Research: Definition and Examples

As a marketer, you know that attracting demand is crucial to drive sales for a new product. But what if you’ve deployed paid ads and tested heaps of creative expressions against each other, but..

The Starbucks Logo Evolution: How History Made This World Famous Logo

The famous siren, who sits seductively at the centre of the Starbucks cup, defines the brand today. The Starbucks logo is synonymous with more than tasty coffee, it’s about the entire experience..

Activities We Miss Most: 2020 vs 2021

In 2021, 38% of Canadians reported experiencing loneliness or isolation due to the pandemic. 41% of adults living in the US reported signs of anxiety and/or depression.

How to Test Your Logo and Win Hearts & Minds

Knowing how to test your logo is a skill that we aren’t necessarily taught in school. But it can come in handy, that’s for sure; when you’re developing a new company, when you’re looking to..