eatbigfish's 7 Tips for Marketing Sustainability as a Challenger Brand

We sat down with Mark Barden, partner at the strategic consultancy firm eatbigfish, to talk about why brand leaders need to consider...

Sustainable Shopping: What Matters Most to Consumers

The 2021 United Nations Climate Change Conference in Glasgow came to an end in November. Countries made some tough decisions and made big promises to help preserve our planet. We were curious to..

What Next: Are robo-advisors the future of investment and wealth management?

Would you trust a robot with your savings? Some might say, “of course, they’re so accurate!”. Some might doubtfully say, “I don’t trust machines” (getting some I, Robot vibes here). 

Everyday Banking Trends: Brick-and-Mortar vs. Neobanks

“Innovation in any industry is hard. Innovation in financial services is very hard”, says Angela Strange at Andreessen Horowitz

How to Screen Ideas and Assess Them Against Measures of Success

It’s difficult to innovate for many reasons. Once you get your head around how to structure your innovation goals, you’ve got to source ideas for innovation. And once you’ve done that, you’ve got..

How to Create An Innovation Pipeline Filled With Winning Ideas

In our last post, we talked about why innovation is hard to nail. We told the story of Heinz and how even the longest-standing brands craft innovation strategies that fail (see: EZ Squirt). This..

We Tested Limited-Time Offers in Two Different Ways, and Got Different Results - Here's Why

In our last post, we discussed Starbucks’ famous PSL and how this cult-like drink, which is offered only a few months a year, got to where it is today.

The Challenge of Developing an Effective Innovation Strategy in CPG


84% of executives agree that innovation is important to growth strategy but only 6% of them are satisfied with innovation performance.

Limited Time Offers for QSRs: The Latest Trends

Ah, autumn! The season of trick or treat, Thanksgiving and… Starbucks’ Pumpkin Spice Latte. You read it right, the famous coffee chain recently announced the annual return of the drink that..

How Welo used Upsiide to develop brand new snack packaging

Creating super awesome products

Every parent faces a similar problem when searching for the right snack for their kid(s): is the snack in question both healthy and tasty? With hundreds of choices..