What is a job to be done (JTBD)? Why will the JTBD framework, or knowing your customer’s job, help you innovate effectively?
We sat down with Mark Barden, partner at the strategic consultancy firm eatbigfish, to talk about why brand leaders need to consider...
The majority of product ideas fail at the early stages. Oftentimes they fail because the actual idea wasn’t good enough. But why didn’t the company find out the idea didn’t have legs sooner? ..
Packaging design is one of the key components of a company’s brand identity. For a new customer, it’s probably the first time they interact with your company. But what does great product packaging..
Innovation in product lines and product development requires persistence. A lot of it. For instance, it took Thomas Edison 1,000 failed attempts before he could make his first lightbulb.
It’s time to bring back the holiday magic, and many brands “understood the assignment” with their unique, creative and magical marketing campaigns.
The 2021 United Nations Climate Change Conference in Glasgow came to an end in November. Countries made some tough decisions and made big promises to help preserve our planet. We were curious to..
Would you trust a robot with your savings? Some might say, “of course, they’re so accurate!”. Some might doubtfully say, “I don’t trust machines” (getting some I, Robot vibes here).
“Innovation in any industry is hard. Innovation in financial services is very hard”, says Angela Strange at Andreessen Horowitz.