eatbigfish's 7 Tips for Marketing Sustainability as a Challenger Brand

We sat down with Mark Barden, partner at the strategic consultancy firm eatbigfish, to talk about why brand leaders need to consider...

An Explanation of Jobs to be Done: What it Is, Who It’s For, and How to use It

What is a job to be done (JTBD)? Why will the JTBD framework, or knowing your  customer’s job, help you innovate effectively? 


How to Validate A Product Idea: 3 Ways to Find Your Next Winning Idea

The majority of product ideas fail at the early stages. Oftentimes they fail because the actual idea wasn’t good enough. But why didn’t the company find out the idea didn’t have legs sooner? ..

6 Top Packaging Design Examples + Why They Work

Packaging design is one of the key components of a company’s brand identity. For a new customer, it’s probably the first time they interact with your company. But what does great product packaging..

Concept Validation: Why You Need It and How to Do It

Innovation in product lines and product development requires persistence. A lot of it. For instance, it took Thomas Edison 1,000 failed attempts before he could make his first lightbulb. 

The Top 5 Most Innovative Marketing Campaigns For The Holiday Season

It’s time to bring back the holiday magic, and many brands “understood the assignment” with their unique, creative and magical marketing campaigns. 

Sustainable Shopping: What Matters Most to Consumers

The 2021 United Nations Climate Change Conference in Glasgow came to an end in November. Countries made some tough decisions and made big promises to help preserve our planet. We were curious to..

What Next: Are robo-advisors the future of investment and wealth management?

Would you trust a robot with your savings? Some might say, “of course, they’re so accurate!”. Some might doubtfully say, “I don’t trust machines” (getting some I, Robot vibes here). 

Everyday Banking Trends: Brick-and-Mortar vs. Neobanks

“Innovation in any industry is hard. Innovation in financial services is very hard”, says Angela Strange at Andreessen Horowitz

How to Screen Ideas and Assess Them Against Measures of Success

It’s difficult to innovate for many reasons. Once you get your head around how to structure your innovation goals, you’ve got to source ideas for innovation. And once you’ve done that, you’ve got..