New Approaches
Methodologies that reflect today's consumer behavior.
In today's world, every category is driven by impulse and attitudes do not predict behavior. We've developed new approaches that reflect how people make decisions.
Business Expertise
Results that drive real change.
Knowledge is not power - true impact comes from action. That's why we present insights and growth strategies in the language of your strategic business goals.
Analytics
Data modelling that spells out strategic opportunities.
Our in-house analytics team makes your research work harder for you, leveraging proprietary products to quickly help you get to answers.
Technology
A proprietary platform built by researchers.
Our SaaS product, Upsiide, is the go-to innovation research platform for global brands that need to unlock their next route to business growth.
Don't just take our word for it
Dig has become an invaluable partner across so many aspects of our business – and especially for our global team. We’ve work with Dig on some of our most pressing and strategic customer problems to solve and they truly partner in finding real, workable solutions that connect insight to strategy. Dig goes beyond giving us the data and even the “why,” they are our partners in the “so what” for our business.
The impact of our work with Dig through payments diaries is fundamental and foundational to our business. A lot comes out of it: our understand of our audiences, the media we buy, the advertising briefs, marketing targeting, new product initiatives.
The info makes our marketing activities more relevant and targeted, helps our product positioning stay relevant, and helps us ensure we're growing market share.
Some of our work
The Research Program That Helps Pernod Ricard Launch Breakthrough Innovation
Using the platform, the client has evaluated thousands of ideas across their portfolio of brands in 27 different countries.
How Coca-Cola Uses Upsiide to Reinvent Early-Stage Innovation
Upsiide, our proprietary research platform, is used as Coca-Cola’s global gate zero testing software. This is one example of the global team using Upsiide.
How We Helped Nestlé Improve Profitability and Focus Their Portfolio
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
How La-Z-Boy Leaned Into Cultural Relevance to Transform Their Brand
La-Z-Boy worked with Dig's qualitative researchers to develop and refresh their new brand platform, Long Live The Lazy!